“INFO”
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression. — Marshall McLuhan
Client: @l1rushoff
I L1RUSH - Signature Style
Creation of an unique visual profile
Achieving uniqueness is a challenge
In today’s ever-evolving digital landscape, where every person has a presence, standing out is no easy task. From developing a unique visual language and selecting the right content to refining an editing style, true uniqueness demands that each element be carefully crafted to reflect your identity.
In collaboration with L1RUSH, whose content revolves around the award-winning game Grand Theft Auto V, we set out to create a distinct, universal style that could be applied to every thumbnail. Together, we focused on color, storytelling, framing, and a signature trademark—producing thumbnails that instantly catch the eye and draw in an audience.
This process requires precise decision-making and the ability to distill an entire video’s story into a single, compelling image.
As the saying goes, we eat with our eyes first.
I Dramatic Lighting I
I Scenario Building I
I Contrasting Colouring I
I Process
3D Engine Build – Composition – Colour – Final Thumbnail
Using Scene Director 3.4.1 by elsewhat, the creation of GTA V thumbnails can be elevated to an entirely new level. Much like traditional industry tools such as Blender or Cinema 4D, a 3D environment opens a Pandora’s box of possibilities for design and storytelling.
Rockstar Editor assisted in camerawork, allowing precise control of the virtual camera to capture shots that worked best for each specific scene.
By combining 2D and 3D software, it becomes possible to craft any environment imaginable and then refine it in Adobe applications for the final output. The key lies in harmonising these tools—merging design elements and creative decisions into a seamless hybrid process. This approach not only enhances visual impact but also produces a more engaging and successful final thumbnail.
